Abercrombie & Fitch Sophomore Summit Collection
Subway Map Redesign: The Milan Metro
Challenged with creating a new clothing line for Abercrombie & Fitch that embodies the post-COVID sense of adventure, Abercrombie on Film was born. My team consisted of 8 fashion design, marketing, and graphic design student across 5 universities. My responsibilities for the collection included pattern design & graphic apparel design.
Our concept took inspiration from the 70s and past A&F collections from that era. Abercrombie on Film focuses on the idea of capturing the moments of adventure after being away from it for so long.
All teams had the opportunity to present the collections to current designers and directors at Abercrombie & Fitch and receive valuable feedback.
When tasked with redesigning a subway system- the map and interior & exterior signage- I chose Milan because of its incredible culture and sophisticated architecture.
For the trademark, I wanted the sophisticated feel of this fashion capital to translate in a minimal design. After creating the double arches inspired by the city's architecture, I used the symbol to create a repeat pattern than can be seen on both sides of the map.
I designed icons for the top 10 destinations to visit in the city. They can be easily located by using the alphanumeric grid on the map that correlates with the information on the backside.
I was born & raised in Wisconsin and graduated from the Savannah College of Art & Design in 2023 with a BFA in Graphic Design.
When I think about the one thing that I live for, it is connection. Nothing fulfills me more than connecting to other people,
connecting to artists of the past who I look to for guidance,
and connecting to the world around me.
Design is the thing that can make me feel close to all of these things. I strive for all of my creations to have the essence of soul, admiration for the present, and attention to the little things in life.
CONTACT: ellamalecki1@gmail.com
Adobe Creative Suite
Advertising and Branding
Print Production
Packaging Design
Exhibition/Environmental Design
Motion Media Design
Digital Illustration
Ceramics
Photography
Typography
Social Media
Graphic Designer at the Country Music
Hall of Fame & Museum
Nashville, TN
(Current)
Freelance Graphic Designer
(Current)
Abercrombie & Fitch
Sophomore Summit
2021
Junior Graphic/Print Design Intern
CJW Inc., Racine, WI
2020
Milwaukee Institute of Art & Design
Pre-College Program
Courses in Graphic Design & Photography
2018